Creating strategy that innovates for organisations that do good

human-centred, systems thinking, design thinking, strategy

Supporting the strategy, delivery and professional development for innovation in NFP organisations

The Challenge


The third sector has acknowledged that it needs to change in a World that threatens to leave it behind. Charities still do the same amazingly invaluable work but face funding challenges. Something has to change. 

Innovation is the answer but what is the question? 

The Fundamentals

Strategy that Innovates, Design Thinking, Systems Thinking, New Product Development, Mentoring

Transforming an organisation, its funding streams or its services starts with  strategic vision and clarity for teams to implement.

I can offer you strategy, delivery and professional development support that focuses on honesty, simplicity and action.

Jeff Gould

Senior Strategic Innovation professional

Meet Jeff Gould, Founder of Fundamental. Former Head of Innovation at RNLI with 20 years sector experience across funding and operations in the UK and internationally.

Passionate about creating the environment for transforming organisations.